 |
 What
research method is appropriate for you? |
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| Paravision
qualitative research |
|
·Focus group facilities:
-Studios with one-way mirror
-Audio and video taping (as standard)
-Simultaneous translation
·Our Recruiters
-Paravision trained
-3-tier screening
-Wide network under supervisor of field controller
-100% of work checked and verified
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|
Paravision
business to business research
|
·Application of methodologies:
-In-house interview enterprises on-site
-Expert interview
-Secondary data study
·Sample framework
-Updated database system
-Numerous industries coverage
|
| Paravision retail research |
| Critical marketing problems
|
Practical retail research
problems |
·Sales revenue is going down, market
share is
decreasing — What is the problem, marketing
strategies or sales performance?
·What are the competitors doing?
·Is there any effect on the money spent on the
shelf of retailing |
·To determine competitors’ and
your SKU sales
performance in terms of distribution status,
category status (routine display,special display),
pricing（addition rate,promotional price）etc.
·To determine competitors’ and your SKU
promotion performance in terms of promotion
frequency,methods and promoter performance
etc. |
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Paravision mystery shopping tracking study
|
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Critical management problems for your outlet chains
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Real information collected by mystery shopping tracking study
|
·How to make your customers receive a
consistent quality experience in every shop,
every day, on every occasion
·Do all your outlet chains manage based on your
standardization system?
·How to make evaluation for all your outlet chains
daily performance?
|
·To determine daily performance for each of your
outlet chains in terms of shopping
environment,shop equipment, shop
waiter/waitress, products and services etc.
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